building resilient tourism in Albania through effective CSR programs
Albania is a country with rich archaeological sites, diverse natural landscapes and rapidly growing visitor numbers. Sustainable tourism and cultural heritage protection are central to long-term economic development, local livelihoods and national identity. Corporate social responsibility (CSR), when coordinated with public policy and civil society, can accelerate conservation, improve visitor management and distribute tourism benefits to communities.Why CSR matters for sustainable tourism and heritage protectionResource and capacity gaps: Numerous heritage locations and safeguarded coastal zones often operate with limited public budgets for preservation, visitor facilities, and management frameworks, and these shortfalls can be addressed through private investment and specialized knowledge.Market…